ploy

英 [plɔɪ]

美 [plɔɪ]

n.  计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

• 计谋；策略；手法；花招
  words or actions that are carefully planned to get an advantage over sb else
  1. a clever marketing ploy
     机智的销售策略
  2. It was all a ploy to distract attention from his real aims.
     那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

• a maneuver in a game or conversation
  Synonym:gambitstratagem
• an opening remark intended to secure an advantage for the speaker
  Synonym:gambit

双语例句

• Others accused him of a ploy to derail tougher European proposals.
  其他人则指责布什这是在耍花招，使欧洲更为严格的提议无法实施。
• It was a brilliant ploy.
  真是个精彩的花招。
• They appear to be well-organised, even claiming that letting the rebels into the city was a ploy.
  他们似乎精心组织，甚至声称让反政府武装入城是一项策略。
• If there's anything more annoying than gloating, it's the lame little ploy we call envy preemption.
  如果说什么比幸灾乐祸更令人生气，那就是我们称之为“嫉妒先发制人”的蹩脚小伎俩。
• The ploy, of course, is to hook customers early and stay with them as their incomes rise.
  它们使用此类招术，当然是希望先勾住消费者，这样在消费者收入增长的时候，就会继续使用它们的产品。
• If it's been a while since your base pay was adjusted, this ploy might work.
  如果你的基础薪水调剂之后有一段时光了，这个策略可能会奏效。
• As a political ploy against mayor Ahn before the elections.
  不过是在安市长选举之前的一次政治策略。
• It could be a psychological ploy, or something worse.
  他们可能有点心理问题，或者更糟。
• Their complaints are not treated as a ploy any more.
  它们的抱怨现在再也不被视为是一种策略。
• It's such an obvious ploy for attention.
  这吸引注意力的伎俩太明显了。